Core Concept: “Tech-Minimalism × Urban Living Room”
This project is built around the core design concept of “Tech-Minimalism × Urban Living Room,” creating an electric vehicle experience space that integrates brand display, model test-drive experience, and user social interaction. It perfectly aligns with ZEEKR’s brand spirit of “Don’t follow trends, be the trend.”
Spatial Planning: Scenario-Based Storytelling Reshapes User Experience
The showroom adopts a two-story, three-dimensional circulation design. The first floor serves as the core area for vehicle display, while the second floor is dedicated to user interaction and brand experience. A transparent glass curtain wall enables a seamless dialogue between interior and exterior spaces.
The facade uses ultra-clear glass and light beige stone to create a modern, minimalist visual language. The top contour lighting and bottom facade light arrays form a multi-layered lighting system, making the showroom a visual focal point on the city street at night.
Inside, the color palette is dominated by light beige-white and natural wood tones, complemented by stainless steel columns and tech-blue accent lighting. This injects a futuristic feel into the minimalist space, while simultaneously highlighting the technological aesthetics of the vehicles and creating a warm, comfortable, immersive environment.
Design Keywords: Technology, Transparency, Human-Centric, Nature
Technological Aesthetics
A professional lighting system with glare-free, high color rendering is achieved through luminous membrane ceilings, linear track lights, and stainless steel accents, precisely showcasing vehicle details. Digital display tools such as wheel display walls and interactive touchscreens enable the visualization of technical specifications.
Transparent & Open
Large floor-to-ceiling glass panels break spatial boundaries, bringing city views and natural light indoors. This achieves a “showroom as window display” effect, strengthening the dialogue between the brand and the city.
Human-Centric Experience
On the second floor, a curved bar counter and lounge area create a comfortable social scene using natural wood and terrazzo. An outdoor terrace space accommodates diverse user needs — rest, conversation, light work — building an emotional connection between the brand and its users.
Symbiosis with Nature
Eco-friendly materials such as light beige stone and FSC-certified wood echo the green philosophy of new energy vehicles. Indoor and outdoor greenery landscapes, combined with the introduction of natural light, achieve a harmonious coexistence between space and nature.
Brand Expression: From Product Display to Lifestyle Communication
The design abandons the traditional “sales floor” feel of conventional showrooms, instead creating an urban lifestyle scene that resonates with ZEEKR’s target audience. From vehicle display to user experience, from tech exhibition to leisure and social interaction, every detail communicates the brand’s core values: trendy, tech-driven, human-centric. This allows users to deeply perceive the future mobility lifestyle advocated by the brand while experiencing the vehicles — achieving a value transformation from “looking at a car” to “identifying with the brand.”
Post time: 26-14-2026
