With the core creative concept of "X·Renewal Planet," the XREAL booth centered on the brand's post-rebranding young tech identity. Built around the themes of "pioneering, future, immersive, and interactive," it created a Gen Z tech landmark. After 86 days of meticulous refinement, it achieved comprehensive breakthroughs in both visual impact and user experience, becoming a viral check-in destination at the exhibition.
The design adopted "X" as the soul symbol, spatial structures, light lines, and scene narratives to amplify the brand's youthful energy and technological power, constructing a future world where virtual and real merge. The overall design featured angular geometric lines combined with LED screens, using light projection and reflection to create a fantastical effect, reinforcing the brand's transformation from N to X and conveying a cutting-edge tech pioneer attitude.
The booth was built around product experience, featuring six immersive themed zones that realized a full-scenario AR ecosystem coverage. The pop-up zone adopted an open, transparent design to highlight the product matrix and facilitate quick experiences. The AR + Mobile zone drew inspiration from a "subway" theme, breaking spatial limitations and presenting an on-the-go entertainment experience. The AR + Gaming zone embraced the concept of "lying flat," creating a cozy home atmosphere that delivered the thrill of a living-room cinematic experience. The AR + Workspace zone recreated a coffee cubicle grid, offering a mobile office environment that resonated with professionals. The AR + Automotive zone centered on the "second living space," creating an in-car cinematic experience. The AR + 6DOF zone used a circular pendant light ring to enhance the sci-fi aesthetic while making efficient use of space.
Visually, the style was defined as trendy, pioneering, and dramatic, strengthening the brand's new, intelligent persona. It created a multi-dimensional space, allowing visitors to experience the future and an AR-driven lifestyle. Digital light-sensing and color palettes enhanced visual appeal, while diverse structural elements added dynamic layers, forming an immersive realm that is "rooted in reality yet the real."
This design was not merely product display but a deep connection between the brand and its users. By precisely capturing Gen Z's aesthetics and needs with bold,, and breakthrough creative language, XREAL successfully stood out at MWC Shanghai, reinforcing its image as a tech-trend brand and laying the communication foundation for global market expansion.
Post time: 26-13-2026
