Bringing a Rose Manor from Grasse to Hainan | LIMEI

Lancôme Rose Manor Grand Opens in Haitang Bay, Sanya
This project marks the world’s largest Lancôme flagship store, jointly created by Lancôme Asia Pacific Travel Retail and China Duty Free Group (CDFG). Located in Zone C of Haitang Bay, Sanya, the store is built around the core concept of “bringing the Grasse Rose Manor to Hainan.” The entire spatial design and execution were undertaken by LM Exhibition, deeply aligning with the beauty industry’s design trends of “experience-first, scenario-based storytelling, and luxury atmosphere delivery.” The result is a multi-functional beauty landmark that integrates brand heritage discovery, product experience, art-inspired photo opportunities, and premium services.

Design Concept: A Transcontinental Recreation Blending French Romance with Island Texture
The design faithfully recreates the authentic aesthetics of the Grasse Rose Manor (originally designed by architects Lucie Niney and Thibault Marca). Centered on pink aesthetics, symbiosis with nature, and fragrance storytelling, the space merges the pastoral poetry of Provence with the coastal resort feel of Sanya. Abandoning the commercial clutter of traditional beauty stores, the design uses a “Rose Journey” as its narrative spine — from the entrance archway to the second-floor discovery zone — progressively unfolding Lancôme’s brand story of estate cultivation, essential oil extraction, and product creation, thereby reinforcing its core positioning as a premium fragrance and beauty house.

Spatial Planning: Two-Story Narrative Flow Reconstructing Immersive Beauty Experiences
The flagship store features a two-story structure with a total area of 450㎡. The circulation design follows the new retail logic of “viewing → interaction → experience → purchase.”

First Floor: Manor Welcome & Product Display Zone
The entrance recreates the iconic pink archway of the Grasse Manor. Soft matte pink walls with curved lines echo Lancôme’s brand color and local floral inspirations. The bright, transparent space is dominated by light pink and off-white tones, complemented by matte stone and soft metallic display shelves, showcasing the full range of skincare, makeup, and fragrance products. Custom curved islands and soft-lit try-on areas balance product display with trial experiences, highlighting the refined texture of beauty products.

Second Floor: Heritage Discovery & Premium Service Zone
A signature pink rose-shaped staircase connects the two floors. Its curved design, reminiscent of unfolding rose petals, becomes a visual focal point. The second floor features six themed discovery zones, recreating scenes such as the Grasse rose field and distillation workshop. Interactive touchscreens and dynamic light installations vividly present the four-step rose distillation process, reinforcing fragrance technology heritage. Additionally, private treatment rooms and customized consultation areas offer high-end skincare experiences and gift box personalization services, meeting the beauty industry’s demand for “personalized luxury experiences.”

Materials & Atmosphere: Natural Materials Empower a Five-Sense Luxury Experience
Material selection continues the sustainable philosophy of the Grasse Manor. Eco-friendly and recyclable materials are widely used. The walls replicate the manor’s pink lime plaster finish, paired with natural wood, frosted glass, and matte metal to create a warm, high-end texture. Lighting is dominated by warm white and gradient pink light, with a glare-free design that accurately reproduces product colors. A built-in fragrance system releases Lancôme’s signature rose scent, achieving an immersive five-sense experience of sight, smell, and touch. Leveraging its specialized experience in beauty showroom execution, LM Exhibition ensured meticulous control over every detail — from custom curved display cabinets and lighting system calibration to soft furnishings — guaranteeing a perfect fusion of French luxury aesthetics with the island space, and realizing both brand identity and commercial value.

Brand Value: From Product Display to Lifestyle Communication
This design breaks away from the limitations of traditional beauty retail spaces. Using the rose manor as a cultural vehicle, it deeply integrates Lancôme’s French elegance, natural heritage, and sustainability philosophy into every spatial detail. Through scene recreation, interactive experiences, and premium services, consumers can feel the brand’s history and fragrance culture while shopping — achieving a value transformation from “buying a product” to “identifying with a lifestyle.” The store has become a must-visit luxury beauty landmark in Haitang Bay, Sanya, supporting Lancôme’s brand image upgrade and business growth in the Asia Pacific travel retail market.