Limei Exhibition × Nestlé CIIE Booth | Building an Immersive Experience Space for the Full Brand Matrix with Scenario Storytelling
As the full-case design and construction service provider for Nestlé’s booth at the China International Import Expo (CIIE), Limei Exhibition created a large-scale custom-built booth that balances brand tonality, product display power, and interactive experience, setting a benchmark in the food and health sector at this year’s CIIE.
The core challenge of this project was how to present the differentiated identities of Nestlé’s multiple independent brands—including maternal and infant nutrition, coffee, snacks, and health science—within a single space while maintaining overall brand unity. The Limei Exhibition team adopted "modular scenario construction" as the solution, dividing the booth into independent brand experience units. Each unit uses exclusive colors, materials, and spatial language to convey the brand’s unique temperament:
- The maternal and infant nutrition section uses soft purple as the main color, paired with cloud-shaped structures and warm-lit display cabinets to create a warm and safe parenting scene, intuitively conveying the brand positioning of "Your Maternal and Infant Nutrition Expert";
- The coffee experience area uses natural wood and light wood structures to restore the relaxed atmosphere of a home café, echoing the theme of "Coffee Coming Home";
- The snack and fast-moving consumer goods section uses bright colors and open shelves to convey a young and vibrant brand image, enhancing the visual appeal of the products.
In terms of overall spatial planning, we take Nestlé’s brand philosophy of "Good Food, Good Life" as the clue, using a wavy top installation that runs through the entire booth. This not only strengthens brand visual recognition but also creates a unified spatial foundation for different brand units. At the same time, the circulation design guides visitors to naturally flow through each scenario—from the warmth of maternal and infant nutrition, to the relaxation of coffee, and then to the vibrancy of snacks—completing a complete experience of Nestlé’s brand lifestyle.
In terms of implementation, the Limei Exhibition team controlled every detail throughout the process: modular structures enabled efficient construction and safe installation of multi-brand scenarios; customized lighting systems for different product characteristics highlight the gentle texture of maternal and infant products while enhancing the color appeal of snack products; the use of eco-friendly materials also aligns with Nestlé’s brand concept of sustainable development.
The successful launch of Nestlé’s CIIE booth not only achieved a clear presentation of the multi-brand matrix but also helped the brand achieve efficient communication and audience interaction in the high-traffic scenario of the CIIE through immersive scenario design. Limei Exhibition always centers on brand needs, conveying brand value through design and construction, and creating exhibition spaces with both communication power and experience for global brands.
Post time: 26-14-2026
