JDAutomechanika Shanghai

Boundless Design, Immersive Build: How Limei Exhibition Brings JD Auto’s “Integration Without Boundaries” to Life
JD Auto adheres to a brand-new upgrade strategy that spans from "openness to integration". This time, it showcased its full ecosystem business at the Frankfurt Auto Show. The booth design, centered around a circular radial line, embodies the theme of "Integration without Boundaries, Advancing into the Future". It extends outward with JD Auto Club as the intersection of online and offline activities, encompassing online businesses such as complete vehicles, motorcycles, automotive accessories, and maintenance supplies. Additionally, there is a supply chain-centered service system. From a "bird's-eye view" of the entire booth, the business lines are interconnected yet independent, advancing in an orderly manner through integration, reflecting JD Auto's goal of building the premier platform for automotive and motorcycle lifestyle.

From the perspective of functional layout, the designer has curated and showcased a comprehensive picture of automotive ecosystem services for both on-site audiences and cloud users, encompassing complete vehicle/motorcycle sales, automotive accessories, car maintenance supplies, Jingchehui stores, and the cloud distribution platform supply chain system. The immersive experience display between various areas seamlessly integrates images, text, products, and experiences.

In terms of audience viewing and visual experience, JD Auto Show has replicated its store maintenance and experience showroom at the exhibition site, allowing users to test and experience on-site. During the live demonstration of car maintenance and repair at the store, customers can sit at home and monitor the live operation video in real-time through their mobile phones or PCs, viewing the complete details of the vehicle maintenance process. On the other hand, Limei Exhibition has specially planned and set up a virtual online showroom, allowing customers to browse the exhibition anytime, anywhere during maintenance and repair, view specific information about intended vehicles and car-related products, and simultaneously purchase a wide range of authentic and quality products on JD.com.

Limei Exhibition adheres to the principles of "good design" and "good service", bringing warmth to Automechanika Shanghai with its actions. It aims to achieve value co-creation with its partners and work together towards a bright future.